GLOBAL ROLL OUT
The campaign will roll out in Europe (Norway, Sweden, Germany, Austria, Switzerland), North America and Asia (Korea, China, Japan) this month. It will run until spring / summer 2018. In January, the campaign premièred at the Outdoor Retailer show in Salt Lake City, Utah, followed by ISPO, the leading international sports business trade show in Germany, and ISPO China in February.
Consumers may encounter the campaign in a number of different ways throughout daily life, whether it’s through billboards on the way to work, print ads and TV spots at home, online ads and social media channels on the Intranet and in-store media while shopping.
2017, OR SHOW UTAH
Digital extension: Through a campaign website, consumers can learn more about interesting outdoor activities featured in the video ads, like light painting or outdoor photography. And if they are lucky they can even win a once in a lifetime experience.